Get a 25% Higher ROI From PPC

Our PPC advertising process

• 1. Keyword research and selection

  1. Keyword research and selection

  

  One of the first things we can help you with is researching keywords to target with your PPC ads. These keywords will determine which searches your paid ads show up in, and will therefore determine which audience you’re targeting. For that reason, it’s a vital step in the process.

  We’ll invest plenty of time and effort into learning about your audience and your industry to figure out which keywords work the best with your ads. We’ll then optimize the ads themselves to be as relevant to those keywords as possible.

  Once we’ve gathered the best keywords for your business, we’ll divide those keywords into different ad groups and pair them with the appropriate ads. Doing this will vastly increase your online visibility in Google results.

  This is super helpful if you already use our customer relationship management (CRM) tool. Our CRM is fantastic for closing sales, but using our PPC services will help you create more sales opportunities in the first place, making the CRM even more useful.

• 2. Bidding strategy optimization

  2. Bidding strategy optimization

  

  Another vital part of paid advertising is bidding. Bidding is how you set the cost per click (CPC) of your ads, and outbidding your competitors is one way to get your ads displaying above theirs (though your ads also have to be high-quality).

  Obviously, you want your ads to appear as high as possible in your targeted searches. At the same time, you don’t want to pay more than you have to. Creating a solid bidding strategy is how you find the balance, and it’s what we can help you do.

  We’ll assess the optimal bid amounts for your keywords to ensure that your ads are highly visible without costing you more than necessary. We’ll also work with you to ensure that those bids remain within your paid advertising budget.

• 3. Ad design and development

  3. Ad design and development

  

  We won’t just help you get started with your ads—we’ll carry you all the way. That includes making the ads themselves, as well as the landing pages they link to.

  We’ll write compelling ad copy for your ads to draw people in and drive clicks. We’ll do the same for your landing pages so that people are pushed to convert.

  We won’t limit ourselves to good ad copy, either. We’ll also put in the work to create appealing visual designs, particularly on your landing pages. We’ll use engaging color schemes and structure the page in a simple way so that people aren’t overwhelmed.

  As we do this, we’ll draw from the data you learn about your customers via our CRM tool to figure out what will most appeal to them.

• 4. Campaign monitoring and analytics

  4. Campaign monitoring and analytics

  

  Paid advertising doesn’t end once your ads go up. On the contrary, you’ll want to continue watching your ads to see what kind of results they produce. That’s how you know what to do to improve them in the future.

  We’ll be right by your side during that process, and we’ll help you identify the most essential metrics to track. Learning those insights can help you learn where your PPC could improve.